Gayvoronskaya Inna Vitaliivna

 

Academic degree, academic title:

  • D. in Economics: 08.00.04 - Economics and management of enterprises (by type of economic activity) (2020)
  • Associate Professor of Marketing and Business Administration (2023)

Position: Associate Professor of the Department of Marketing and Business Administration

E-Mail: This email address is being protected from spambots. You need JavaScript enabled to view it., This email address is being protected from spambots. You need JavaScript enabled to view it.

Education:

  • I.I. Mechnikov Odesa National University, specialty "International Economic Relations"
  • Postgraduate studies: Institute of Market Problems and Economic and Environmental Research of the National Academy of Sciences of Ukraine

Dissertation topic: "Theoretical and methodological foundations of branding and marketing management of tourist destination enterprises" (2023)

Courses taught:

  • Leadership
  • Brand management
  • Fundamentals of communication in management
  • Marketing
  • Logistics

Research interests: business communications, leadership and power, branding, marketing and marketing communications, tourism and hospitality marketing and management, business planning, logistics.

Other professional activities:

  • Consultant at Oxford Academics in the field of marketing expertise of projects, marketing planning
  • Business consultant, analyst, business coach
  • Experience in business in the field of tourism and hospitality
  • Experience in marketing, branding and advertising

Certificates:

  • Certificate of Advanced Training "Progressive Teaching: Components of the Higher Education Quality System" (2023)
  • Certificate of Advanced Training "Fundamentals of Testology and Test Task Development" (2023)
  • Certificate of English at B2 level (2022)
  • Certificate of international internship at the Center for European Reform Studies (Grand Duchy of Luxembourg), under the program "Problems and Prospects of Market Activity in Modern Conditions" (2022)
  • Certificate of Advanced Training "Barrier-Free Education: Practical Aspects and Prospects" (2022)
  • Certificate of advanced training "Digital marketing training program" (Lifecell digital Academy) (2021)
  • Certificate of membership in the Ukrainian Marketing Association (UAM) (2021)
  • Certificate of participation in the 1st International Congress "Modern aspects of the mathematics of harmony and its application in economics, natural science, technology, society and education" (2010)
  • Certificate of business coach of the consulting center "Business Service" (2008)
  • Certificate of participation in the seminar for teachers "Group dynamics in organizational behavior and motivation" (CEUME) (2005)
  • Certificate of participation in the seminar for teachers "Effective Company Pricing Policy" (CEUME) (2005)
  • Certificate of participation in the seminar for teachers "Development of methodological support of the training course" (CEUME) (2004)
  • Certificate of participation in the seminar for teachers "Teaching skills in case studies in management" (CEUME) (2004)
  • Certificate of attendance at the environmental conference "Going towards the Green Europe" (2003)

Membership in professional communities:

  • Member of the Ukrainian Marketing Association (UAM)

Awards and acknowledgments:

  • Diploma of the EEF of the I. Mechnikov ONU for many years of dedicated work for the benefit of the faculty, its popularization and on the occasion of the Day of Economist (2023)

Foreign languages: English (B2).

Scientific papers: GOOGLE SCHOLAR

Professional development, internships:

  • International internship at the Center for European Reform Studies (Grand Duchy of Luxembourg) under the program "Problems and Prospects of Market Activity in Modern Conditions" (2022)
  • Professional development course from the NGO "Progressive: "Progressive teaching: components of the quality system of higher education" (2023)
  • Training under the program of advanced training of scientific and pedagogical staff in the development and examination of EIT tasks: "Fundamentals of Testology and Test Task Development" (development and examination of the EQF tasks of the subject test in management and administration) (2023)
  • Language courses at the ONU named after I. I. Mechnikov. English, level B2 (2022)
  • Online seminar on advanced training from the Ukrainian Marketing Association on the topic: "Digital marketing training program" (Lifecell digital Academy) (2021)
  • All-Ukrainian scientific and methodological seminar on professional development from Pavlo Tychyna Uman State Pedagogical University: "Barrier-Free Education: Practical Aspects and Prospects" (2022)
  • Internship at the Institute for Market Problems and Economic and Environmental Research of the National Academy of Sciences of Ukraine (2018)

Admission

Frantsuz'ky Blvd, 24/26
Phone: (+38-0482) 68-12-84
Phone: (+38-0482) 68-18-58
Phone: (+38-093) 755-78-24
E-mail: vstup@onu.edu.ua

Rector

Vsevoloda Zmiienka St, 2, Odesa, 65082
Reception: (+38-048) 723-52-54
Phone: (+38-048) 723-35-15
Email: rector@onu.edu.ua

 

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